I have been thinking and reading quite a lot recently about wine tasting and why many people find wine, and its advocates, so off-putting. Most people who buy wine in the UK do so in supermarkets, choose from a wide variety from the shelves based on price, promotions and puff pieces. By the latter I mean the labels on the shelves quoting wine ‘experts’ on why this particular wine is terrific value for money. And sometimes those customers get a bargain and a good bottle of wine.
Ask many of those people to buy from a merchant and they would be deterred by price and the language surrounding wine. Many people I talk to about wine like a particular style, feel comfortable about that and picking it from an anonymous supermarket shelf. They do not want to have to talk about yields, pruning style or fermentation temperatures because it is too technical and not what interests them. We the wine geeks are absorbed by such issues, most people are not. It bores people, it creates the image of the wine snob.
Readers in the UK will recall how one wine broadcaster made a name for herself by describing wine aromas and flavours by ever more outlandish descriptions. Whilst amusing did this in fact simply confirm the image of wine tasting as an elitist activity, worthy merely of satire?
Wine is a topic of endless fascination to me but I know I am in a minority. And a snob, I often find myself staring in horror at the bottles in those supermarket trollies. However, I do think that wine tasting is often made over complicated and found myself nodding in agreement repeatedly with this article by Jenn Rice on the Food And Wine website.
The basic question is do I like the wine? Does its mixture of fruit, flavours, acidity, sweetness etc appeal to me and deliver what I want? No matter the price, no matter the reputation of the producer or vineyard area. I like the advice int he article to simply close the eyes and let the wine deliver its smell, taste and allow it to trigger the memory. I shall be returning to memory and story in the next article.
So, instead of worrying about producing lists of fruits, flowers or fungi, of texture, tint or taint just let the wine do its work in your mouth and then decide if you like it. Wine can be simple.